The Prosper App — Phase 1

Goal: Consolidate three separate mobile apps into one, creating a new, unified Prosper app that’s delightful to use for personal financing and investing.

Lead Designer · 2023-2024

Phase 1:

Elevate the Prosper Card mobile experience

Phase 2:

Layer new user native application funnel into Card app

Phase 3:

Bring personal loan + investing products into singular app

Phase 1: Elevate the Prosper Card mobile experience

Business problems identified with current state:

  • Little to no control of app experience; dependence on partner

  • Stifled product line scalability

  • Little to no data or insight into user behavior

User problems identified with current state (UXR, surveys, NPS, app reviews):

  • Redundant navigation; extremely basic

  • Confusing and unstable

  • Path to higher credit limit unclear

  • General app ratings very low

Starting at the foundation

Building from the ground-up, how might we achieve these goals:

  • Address current navigation pain points

  • Help users build their credit and earn credit line increases & reward them for it

  • Accommodate company-level priorities of reducing losses and increasing payments/autopay

  • Present as a unified Prosper brand

Scaling the foundation & aligning with company-level priorities

Balancing user needs and business goals:

  • Reduced card losses by increasing autopay setups

  • Continue providing user value via rewards

Leveling-up the customer’s experience with credit

How might we help users understand their credit details and increase engagement on the app?

  • Simplify

  • Clarify

  • Gamify

The Prosper App

Goal: Consolidate three separate mobile apps into one, creating a new, unified Prosper app that’s delightful to use for financing and investing.

UX Design · UI Design · Brand Direction

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