Daniel Martin
Lead Experience Designer
Leveraging design to create and sustain both user and business value
Experience
Staff/Lead/Sr. UX Designer — Prosper, Mobile/Growth/Brand
2021 - Present
Designing and delivering simple financial solutions for Prosper customers. Lead designer for new product launches and future/vision user experiences, cross-product visual design and defining a unified design system. Re-imagining the Prosper holistic brand experience and unified mobile app.
Excellence value company-wide award: 2023
UX Designer — PNC, Cash Flow Insight®
2019 - 2020
Created digital experiences for business banking customers across the full customer journey: shopping for an account, applying and opening an account or payment service, and accessing and using accounts, products and payments services. Modernized product design to ensure a fluid digital banking experience from end-to-end.
Patent: PNC Low Cash Mode®: US D955401 · Issued 2022
Digital Designer — GNC
2018 - 2019
Primarily responsible for redefining the GNC digital product experience. Taking a mobile-first approach, overhauling the design system to deliver a modern aesthetic and experience. Cross-collaboratively applied the GNC brand to the digital experience and ensure alignment from all key stakeholders.
Marketing Specialist & Designer — HannaFinancial, Inc.
2016-2018
Managed HannaFinancial marketing campaigns and oversaw the creative process from start to finish. Worked with stakeholders to establish HannaFinancial's visual brand identity while keeping brand growth strategy at the forefront.
Education & Certification
UXC, User Experience Certification — Nielsen Norman Group
BS, Business Administration, Marketing — Geneva College
2011 - 2015
Minor, Design — Art Institute of Pittsburgh
2013 - 2014
Skills
Design
Prototyping • UX & UI design • User flow & customer journey mapping • Product design • Information architecture • Responsive design • Motion & animation • Adobe Creative Suite • Figma & Figjam • Sketch & Adobe XD • User testing
Brand Experience
Visual brand identity • Digital end-to-end experience consistency • Art direction • Creative direction • Cross-functional collaboration
Design Strategy
Customer focus • Design thinking • Design system modernization • Brand & digital experience synchronization • Product management & strategy • Priority management
Leadership & Collaboration
Design team engagement, collaboration, development • Group facilitation • Continuous learning • Vision presentation & strategy • Team critique management